Assistant Brand Manager Jobs Guinness Nigeria Plc Sept. 2014
Guiness Nigeria Plc – We are Guinness Nigeria, member of
Diageo Plc the world’s leading premium drinks business with an unrivaled
collection of beverage alcohol & non-alcohol brands across the Spirits,
Wine & Beer categories.
Guinness Nigeria
operates a Total Beverage Business (TBB). A key contributor to the success of
the GNPLC strategic plan is an effective & flexible field sales force
demonstrating industry leadership in both volume driving & brand building
activity. We put the customer at the heart of everything we do, and through
this, will deliver sustained, mutual growth for our brands, categories,
customers and partners. Will you partner with us on this journey?
We are recruiting to fill the position below:
ASSISTANT BRAND MANAGER – GUINNESS
AutoReqId: 43343BR
Function: Marketing
Location: Lagos
Reports To: Senior Brand Manager – Guinness
CONTEXT/SCOPE
Guinness Nigeria plc is a strategically important market for
Diageo and for the Global Guinness Portfolio being one of the most competitive
globally.
Purpose of Role
To support the design and implementation of Brand strategies
in order to achieve targeted profit, market share and volume objectives in the
Guinness category
To develop and execute brand building activities and
projects within the Guinness brand team.
Dimensions:
Develops & executes plans against strategic growth
opportunities.
Maintains business critical controls & compliance
documentation
Is responsible for embedding and day to day management of
SmartBrand Approvals and implementation of the Digital Code of Marketing
Practice.
Financial Support the Guinness team in the Management and
accountability for implementation of A&P spend across portfolio,
inefficiencies and evaluation across all activities.
Market Complexity
Work across all Nigeria to drive growth and
profitability and to deliver market share
Leadership and Functional Responsibilities
The role holder will work with the other members of the
Guinness Team to deliver the Big Ideas/Growth Drivers initiatives
TOP 3 ACCOUNT ABILITIES
Play a supporting role in the following activities:
Support the development of GAME Plans for Guinness in Nigeria and the
execution of all Guinness brand initiatives.
Brand and Commercial execution including evaluation of Big
ideas/Growth Drivers initiatives for the brand.
Significant contact with cross-functional teams e.g.
Sales,trade marketing,procurement and suppliers of marketing services in the
delivery of brand initiatives
Qualifications and Experience Required
Bachelors
3 – 5 years relevant experience
Strong interpersonal skills to build good working
relationships across all functions and markets
Convincing personality, good planner, self –starter and
committed to results
Good communication and presentation skills
Commercial acumen, confident, enthusiastic and persuasive
Attention to details/Good Project Management Skills
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